TANIA MILLEN ................ WRITER. RIDER. ADVENTURER.
  • Writer
    • Books >
      • Pack em Up, Ride em Out
      • Go Horse Camping
      • The Joys of Horse Packing
      • Rockin' Whitewater
    • Freelance Articles
    • Services
    • Funding Dreams
  • Rider
    • 2018 -2020 Trips >
      • 2020 Badger Pass 4
      • 2020 Palliser Pass
      • 2020 Mt Assiniboine 2
      • 2020 Morocco
      • 2019 Muskwa-Kechika
      • 2019 Telegraph Trail
      • 2018 Trips
    • 2016 - 2017 Trips >
      • 2017 Trans Canada Trail
      • 2017 Waterton 2
      • 2017 Writing-on-Stone
      • 2016 Crossing the Rockies
      • 2016 Brazeau 3
      • 2016 Badger Pass 3
      • 2016 Waterton 1
    • 2013 - 2015 Trips >
      • 2015 Barkerville
      • 2015 Badger Pass 2
      • 2014 Spatsizi 3
      • 2013 Cypress Hills & Grasslands
      • 2013 Kakwa
      • 2013 Spatsizi 2
    • 2010 - 2012 Trips >
      • 2012 Brazeau 1
      • 2012 Best of Banff
      • 2012 Pobokton Brazeau Nigel
      • 2012 Spatsizi 1
      • 2011 Willmore
      • 2011 Twintree Lake
      • 2011 Jasper & Willmore Solo
      • 2011 Mt Assiniboine
      • 2010 Jasper & Mt Robson
  • Adventurer
  • Connect

Going viral

11/19/2015

0 Comments

 
I've often wondered what makes videos or ideas go viral online. Some things seem so mundane, or just downright silly. Others are entertaining, but do millions of people really think so?

It's tough to comprehend, so I did a bit of reading. Contagious: Why Things Catch On was my help mate. Here are Jonah Berger's takeaways.
1 - Social currency. We share things that make us look good. If I know something 'cool' (apparently) it makes me look 'cool' (or smart etc, fill in the blank) when I share it.
2 - Triggers. The potential viral thing needs to trigger something. Top of mind = tip of tongue.
3 - Emotion. When we care, we share. (Examples: 'Oh, isn't that cute?' ' Wow, that's amazing!' 'Crap did you hear what Trump said?')
4 - Public. If you show it, they will know it. If you show it often, they will know it better.
5 - Practical value. In other words, the reason I don't wear high heels.
6 - Stories. Who doesn't want to hear a hugely embellished tale?

So next time you want to get on a talk show... keep these in mind for your stunt video.

0 Comments



Leave a Reply.

    Hoof Prints on the Trails

    Updates from trails under hoof. Inspiration to get you out there.

    Archives

    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015

Powered by Create your own unique website with customizable templates.
  • Writer
    • Books >
      • Pack em Up, Ride em Out
      • Go Horse Camping
      • The Joys of Horse Packing
      • Rockin' Whitewater
    • Freelance Articles
    • Services
    • Funding Dreams
  • Rider
    • 2018 -2020 Trips >
      • 2020 Badger Pass 4
      • 2020 Palliser Pass
      • 2020 Mt Assiniboine 2
      • 2020 Morocco
      • 2019 Muskwa-Kechika
      • 2019 Telegraph Trail
      • 2018 Trips
    • 2016 - 2017 Trips >
      • 2017 Trans Canada Trail
      • 2017 Waterton 2
      • 2017 Writing-on-Stone
      • 2016 Crossing the Rockies
      • 2016 Brazeau 3
      • 2016 Badger Pass 3
      • 2016 Waterton 1
    • 2013 - 2015 Trips >
      • 2015 Barkerville
      • 2015 Badger Pass 2
      • 2014 Spatsizi 3
      • 2013 Cypress Hills & Grasslands
      • 2013 Kakwa
      • 2013 Spatsizi 2
    • 2010 - 2012 Trips >
      • 2012 Brazeau 1
      • 2012 Best of Banff
      • 2012 Pobokton Brazeau Nigel
      • 2012 Spatsizi 1
      • 2011 Willmore
      • 2011 Twintree Lake
      • 2011 Jasper & Willmore Solo
      • 2011 Mt Assiniboine
      • 2010 Jasper & Mt Robson
  • Adventurer
  • Connect