I've often wondered what makes videos or ideas go viral online. Some things seem so mundane, or just downright silly. Others are entertaining, but do millions of people really think so?
It's tough to comprehend, so I did a bit of reading. Contagious: Why Things Catch On was my help mate. Here are Jonah Berger's takeaways.
1 - Social currency. We share things that make us look good. If I know something 'cool' (apparently) it makes me look 'cool' (or smart etc, fill in the blank) when I share it.
2 - Triggers. The potential viral thing needs to trigger something. Top of mind = tip of tongue.
3 - Emotion. When we care, we share. (Examples: 'Oh, isn't that cute?' ' Wow, that's amazing!' 'Crap did you hear what Trump said?')
4 - Public. If you show it, they will know it. If you show it often, they will know it better.
5 - Practical value. In other words, the reason I don't wear high heels.
6 - Stories. Who doesn't want to hear a hugely embellished tale?
So next time you want to get on a talk show... keep these in mind for your stunt video.