I've often wondered what makes videos or ideas go viral online. Some things seem so mundane, or just downright silly. Others are entertaining, but do millions of people really think so?
It's tough to comprehend, so I did a bit of reading. Contagious: Why Things Catch On was my help mate. Here are Jonah Berger's takeaways.
I love crowd-funding. What a grand idea. Put your innovation, practical solution, pie-in-the-sky idea 'out there' for the world to judge and... see whether enough regular people will give you (yes, GIVE YOU), their hard-earned cash in support of your idea. Awesome. Of course, they do get something in return. Still. Awesome.
Check out Kickstarter, Indiegogo, or GoFundMe to learn more - and support some really great ideas!